Your privacy, clearly stated.

1. Who We Are

This Privacy Policy describes how THE GRAY CRAB LLC (“The Gray Crab,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use our website, shop our collections, or communicate with us.

In this policy, “you” and “your” refer to customers, visitors, account holders, and other individuals whose information is collected through our services.

By using our services, you acknowledge that your personal information will be used and protected as described here.

2. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, technology, legal obligations, or service providers.

When we do, we will revise the “Last updated” date above and take any additional steps required by applicable law.

3. Information We Collect

The information we collect depends on how you choose to interact with The Gray Crab.

Information you provide directly

You may provide personal information when you place an order, create an account, contact us, subscribe to communications, request support, or use features on our website.

This may include:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Account login details
• Order and payment confirmation details
• Items viewed, added to cart, saved, or purchased
• Customer service messages and related correspondence
• Product reviews or other content you choose to submit

Certain features require certain information to work properly. If that information is not provided, those features may not be available.

4. Information Collected Automatically

When you visit or interact with our site, some information is collected automatically to support performance, security, measurement, and site functionality.

This may include:

• Device information
• Browser information
• IP address
• Network connection information
• Pages viewed
• Products viewed
• Cart activity
• Search activity
• Referring pages or links
• Interaction with emails, advertisements, or site features

We may collect this information through cookies, pixels, tags, web beacons, software development kits, third-party libraries, and similar technologies.

5. Information from Third Parties

We may receive information from third parties that help us operate the store, complete transactions, protect the service, and support our customers.

This may include:

• Shopify and related commerce services
• Payment processors
• Fulfilment and shipping providers
• Fraud-prevention and security providers
• Marketing and advertising partners
• Analytics providers
• Customer support tools

Payment processors may collect payment information, including credit card, debit card, billing, or bank-related details, to process your transaction. We do not intend to store full payment card information on our own systems.

6. How We Use Personal Information

We use personal information to provide the service, protect the transaction, and maintain a considered customer experience.

This may include using your information to:

• Process payments
• Fulfil and deliver orders
• Provide order confirmations and shipping updates
• Manage returns, refunds, exchanges, and customer service requests
• Create, maintain, and secure customer accounts
• Remember preferences and improve site functionality
• Detect, prevent, and investigate fraud, abuse, or security incidents
• Respond to questions and support requests
• Send marketing communications, where permitted
• Personalise advertising and site experiences
• Analyse site performance and improve our services
• Comply with legal, regulatory, tax, accounting, or operational obligations
• Enforce our terms, policies, and rights

We may also use information where necessary to protect The Gray Crab, our customers, our service providers, and other parties.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate the site, remember preferences, understand site performance, support analytics, and help tailor advertising.

Some cookies are necessary for the site to function. Others support measurement, personalisation, and marketing.

You can manage or block cookies through your browser settings. Removing or blocking cookies may affect site performance and may prevent certain features from working as intended.

For information about cookies used by Shopify, you may review Shopify’s cookie information through Shopify’s legal resources.

8. How We Share Personal Information

We may share personal information when necessary to provide our services, operate our business, comply with law, or protect our rights.

This may include sharing information with:

• Vendors and service providers
• Shopify and commerce platform partners
• Payment processors
• Fulfilment, warehouse, and shipping providers
• Customer support providers
• Fraud-prevention and security providers
• Analytics and technology providers
• Marketing and advertising partners
• Professional advisers, including lawyers, auditors, insurers, and accountants
• Government authorities, regulators, courts, or law enforcement where required
• Affiliates or successors in connection with a merger, acquisition, restructuring, financing, or sale of assets

Our service providers are expected to use personal information only as needed to provide services to us or as otherwise permitted by law.

9. Sale, Sharing, and Targeted Advertising

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those definitions, certain advertising or analytics activities may be considered a sale or sharing of personal information.

In the past 12 months, we may have disclosed or shared the following categories of personal information for business, operational, analytics, or advertising purposes:

• Identifiers, such as name, email address, phone number, billing address, shipping address, and account information
• Commercial information, such as products viewed, purchased, added to cart, or saved
• Internet or network activity, such as usage data, device information, browser information, and interactions with our site or marketing

These categories may be shared with service providers, advertising partners, analytics providers, commerce partners, and other vendors that support our business.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

10. User-Generated Content

If you submit product reviews, comments, or other content to public or semi-public areas of our services, that content may be visible to others.

Please use discretion when deciding what to share publicly. We cannot control how other parties may view, copy, use, or further disclose information you make public.

11. Third-Party Websites and Links

Our site may include links to third-party websites, platforms, payment services, social networks, or other services that we do not control.

Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information to third parties.

12. Children’s Privacy

Our services are not intended for children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us using the details below and we will take appropriate steps to review and delete the information where required.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

13. Security and Retention

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information.

No method of transmission or storage is perfectly secure. Please avoid sending sensitive or confidential information through unsecured channels.

We retain personal information for as long as reasonably necessary to provide our services, maintain your account, complete transactions, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and support legitimate business purposes.

14. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy of your personal information
• Request portability of certain personal information
• Opt out of sale, sharing, or targeted advertising
• Limit certain uses or disclosures of sensitive personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Appeal a decision we make regarding a privacy request

These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by law.

To protect your information, we may need to verify your identity before completing a request.

You may also designate an authorised agent to make a request on your behalf where permitted by law. We may require proof of authorisation and may also ask you to verify your identity directly with us.

15. Marketing Communications

You may opt out of promotional emails by using the unsubscribe link included in those messages.

Even if you opt out of marketing communications, we may still send non-promotional messages, including order updates, account notices, customer service replies, security notices, and other transactional communications.

16. Global Privacy Control and Opt-Out Signals

Where required by applicable law, if you visit our site with a recognised browser-based opt-out preference signal enabled, such as Global Privacy Control, we will treat that signal as a request to opt out of sale or sharing for the browser and device used to access the site.

17. Shopify Privacy Controls

Our store is powered by Shopify. Shopify may process personal information in connection with the services it provides to us and to customers using Shopify-powered services such as Shop or Shop Pay.

You may be able to manage certain Shopify-related privacy choices through Shopify’s privacy controls.

18. International Visitors

We are based in the United States. If you access our services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries.

Where required, we rely on recognised transfer mechanisms, such as Standard Contractual Clauses or equivalent safeguards, for transfers of personal information from jurisdictions that require them.

19. Complaints

If you have a concern about how we handle your personal information, please contact us first so we may review it properly.

Depending on where you live, you may also have the right to appeal our response or lodge a complaint with your local data protection authority.

20. Contact Us

Questions about this Privacy Policy or privacy-related requests may be sent to: